Event planners

Have you ever wondered what event planners look for before they pick up the phone and book a speaker?

You and everybody else who gets paid to speak has the same question in mind. If you simply take a step back and consider the implications of hiring a speaker from an event planners perspective, then you will have a better idea of what they look for. Let’s examine this from their perspective. 

Four areas event planners consider: Audience, Time, Money and Approach.

Audience

This is the highest priority for planners. Since their job is to create a successful event, they need to know their audience. Of course the target audience is set ahead of time. For example, is the event is called Youth Leadership Conference, then more than likely the audience is going to be youth age students that are interested in becoming stronger leaders. So planners are not going to want someone to bring a message about dropping out of high school. Click to continue »